Message by Prince William on Appealing to Raise Funds for the National Emergencies Trust
Whenever and wherever adversity strikes, the people of the United Kingdom have a unique ability to pull together. The way that local communities support those affected shows the very best of our values and human nature.
The public’s desire to help in the wake of tragedy needs to be managed and channelled in the best possible way – which is why the establishment of the National Emergencies Trust was so important.
I said at its launch last year that I dreaded the day when it would be needed. Sadly, with the outbreak of COVID-19, that day has come faster than any of us would have hoped.
But now, more than ever, I am grateful that the National Emergencies Trust exists. It will ensure that support reaches those across the U.K. who need it most, as quickly and efficiently as possible. And it will help to ensure that all our efforts to overcome this challenge are channeled in the best possible way.