中国应对气候变化的政策与行动2012年度报告（五）（中英对照）

五、全社会广泛参与<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

V. Participation of the Whole Society

　　利用多元化媒体平台，展示各行业各领域应对气候变化的政策、行动和成就，重视发挥非政府组织的积极性，继续推进应对气候变化科学知识的宣传和普及工作，引导全民广泛参与应对气候变化行动，营造有利于绿色、低碳发展的社会氛围。

Diverse media platforms have been used to showcase the policies, actions and achievements by various industries and areas in addressing climate change. High importance was placed on providing NGOs with greater scope for initiative. China has popularized scientific knowledge on climate change, encouraged the whole society to participate in actions to combat climate change, and created a social atmosphere favoring green and low-carbon development.

（一）政府加强引导

(I) Enhancing Government Guidance

　　2012年9月，国务院批复同意自2013年起，将每年“全国节能宣传周”的第三天设立为“全国低碳日”，加强对应对气候变化和低碳发展的宣传引导。有关部门和地方各级政府通过制作宣传材料、举办论坛、组织活动等多种途径，倡导低碳发展理念。国家发展改革委组织编写了《中国应对气候变化的政策与行动（2011）》白皮书，系统介绍“十一五”以来我国应对气候变化工作和落实国家方案所取得的成就，得到广泛肯定和好评。科技部组织编制“十一五”应对气候变化科技宣传手册。环境保护部制作了《应对气候变化，就在开关之间》、《应对气候变化，始于足下》等4部环保公益广告片；设计制作了2万余套公众应对气候变化宣传挂图；举办了8期“千名青年环境友好使者行动”培训活动。在2012年防灾减灾宣传周期间，各地共发放各类科普书籍和宣传手册2000余万册，举办各类防灾减灾讲座3000余场。国家发展改革委会同有关部门组织开展以“节能低碳，绿色发展”为主题的节能宣传周活动，举办了2012年中国北京国际节能环保展览，并通过发送节能公益短信、举办绿色驾驶知识讲座等形式，积极开展节能宣传。住房城乡建设部组织开展了以“绿色交通·城市未来”为主题的2011年中国城市无车日活动。交通运输部组织了公共自行车启动仪式、参观节能环保展、低碳体验日、公益讲座、第五批节能减排示范项目授牌仪式等宣传活动，推广交通运输节能低碳发展理念。国家林业局开展了林业应对气候变化媒体培训班、零碳音乐会、林业碳汇公益广告进公园等宣传活动。气象局制作完成了《气候变化—中国在行动》（2011）多语种电视外宣片及画册；出版《气候变化的故事》、《寻找绿色低碳建筑》两本科普读物；利用“3.23”世界气象日、“5.12”防灾减灾日等活动积极开展气候变化科普宣传。国管局组织开展了以“节能低碳新生活，公共机构做表率”为主题的全国公共机构节能宣传周活动，组织各级公共机构开展了停开电梯、空调，步行或骑车上下班等能源紧缺体验活动。

In September, 2012, the State Council designated the third day of China’s Energy Saving Publicity Week as the National Low-Carbon Day, starting in 2013, in an effort to raise people’s awareness of addressing climate change and promoting low-carbon development. Relevant departments and local governments have promoted low-carbon development by way of producing publicity materials, holding forums and organizing campaigns. In a widely acclaimed move, the National Development and Reform Commission has published a white paper entitled China’s Policies and Actions for Addressing Climate Change (2011) to give a comprehensive overview of China’s actions and achievements in addressing climate change. The Ministry of Science and Technology compiled a scientific and technological brochure on addressing climate change during the 11th Five-Year Plan period. The Ministry of Environmental Protection produced four non-commercial environmental advertisements including Combating Climate Change with a Light Switch and Addressing Climate Change: Travel Mode Matters. It has produced about 20,000 posters showing how the public can combat climate change, and held eight training sessions for teenage environment ambassadors. During the 2012 National Week of Disaster Prevention and Mitigation, more than 20 million popular science books and publicity handbooks were handed out around the country and more than 3,000 lectures were held on disaster prevention and mitigation. Together with other relevant departments, the National Development and Reform Commission has launched an energy-saving publicity week on the theme of energy-saving and green development, organized the 2012 China (Beijing) International Energy Saving Exhibition, and actively promoted energy saving through non-commercial SMS and green driving lectures. The Ministry of Housing and Urban-Rural Development promoted Car-Free Day in cities around China with the theme of “Green transport, future of cities.” To promote low-carbon development in the transport sector, the Ministry of Transport organized public bicycle rental campaigns, energy conservation and environmental protection exhibitions, low-carbon-experience days, public lectures and title-awarding ceremony for the fifth batch of emission reduction demonstration projects. The State Forestry Administration has launched training programs on climate change for media professionals, held zero-carbon concerts and displayed non-commercial posters on forestry carbon sequestration in parks. The China Meteorological Administration has produced TV series and books entitled Climate Change - China in Action (2011) in multiple languages and published two popular science books: Climate Change Stories and Looking for Green and Low-Carbon Buildings. It has also promoted scientific knowledge on climate change by the chances of World Meteorological Day and the National Day of Disaster Prevention and Mitigation. The Government Offices Administration of the State Council has organized a National Public Institutions Energy-Saving Publicity Week with the theme of “New Low-carbon Lifestyle: Public Institutions as Role Models,” which featured activities such as suspending lift services and air-conditioning and encouraging employees to walk to work.

（二）媒体广泛宣传

(II) Extensive Media Publicity

　　中国主要新闻媒体围绕应对气候变化、绿色低碳发展的主题开展内容丰富、形式多样的宣传报道活动。新华社、人民日报、中央电视台等主流媒体及环境气候领域的专业媒体围绕气候变化国际谈判德班会议及有关重大文件发布开展了一系列专题报道和深度报道。相关媒体通过组织开展丰富的活动和制作喜闻乐见的宣传材料，提高了应对气候变化的宣传质量和效果。中央电视台等媒体摄制完成了《环球同此凉热——气候文明之旅》、《变暖的地球》等纪录片。中国新闻社举行“低碳发展·绿色生活”公益影像展，中国经济导报社等媒体举办了“2011中国应对气候变化和低碳发展十大新闻”评选活动。

Major Chinese news media have carried varied and informative coverage of climate change and green and low-carbon development. Special coverage and in-depth reports on Durban Climate Change Conference and important documents were carried by the Xinhua News Agency, the People’s Daily, CCTV and other mainstream media as well as specialist media. Relevant media has enhanced the quality and impact of climate change coverage by organizing various activities and offering popular publicity materials. CCTV and other media organizations produced Same Hot, Same Cool, the World Over – the Journey of Climate Civilization, the Warming Earth and other documentaries. The China News Agency held a photography exhibition on the theme of Low-carbon Development and Green Life. The China Economic Herald and other media organizations took the initiative to select the top 10 news stories on the subject of addressing climate change and promoting low-carbon development in China in 2011.