Youth is not a time of life; it is a state of mind; it is not a matter of rosy cheeks, red lips and supple knees; it is a matter of the will, a quality of the imagination, a vigor of the emotions; it is the freshness of the deep springs of life.
Youth means a temperamental predominance of courage over timidity, of the appetite for adventure over the love of ease. This often exists in a man of 60 more than a boy of 20. Nobody grows old merely by a number of years. We grow old by deserting our ideals.
Years may wrinkle the skin, but to give up enthusiasm to wrinkle the soul. Worry, fear, self-distrust bows the heart and turns the spring back to dust.
Whether 60 or 16, there is in every human being’s heart the lure of wonder, the unfailing childlike appetite of what’s next and the joy of the game of living. In the center of your heart and my heart there is a wireless station: so long as it receives messages of beauty, hope, cheer, courage and power from men and from the Infinite, so long are you young.
When the aerials are down, and your spirit is covered with snows of cynicism and the ice of pessimism, then you are grown old, even at 20, but as long as your aerials are up, to catch waves of optimism, there is hope you may die young at 80.
Trade media are professional media which provide services for the development of given industries. China’s media of real estate industry, one of the trade media, were born in the early 1950s. On account of the economic integration with the whole industry, and their evolution in the past half century, trade media have underwent great changes in their media management structure, media capital operation and its guidance of public opinions, etc. influenced by the political as well as industrial utility.
The media of real estate industry are the ones which underwent the more remarkable changes. They have transferred from administration orientation to market economy orientation; moreover, they have enjoyed unexpectedly rapid development following the establishment of real estate pre-selling system by means of a series of integrated marketing approaches, such as reporting content, organizing activities, designing advertisement, etc. so that public credibility of real estate industry was established.
The real estate industry has been enjoying exceptional prosperity all over the world owing to people’s pursuit of high residential quality. It is at this time that the media of real estate industry came into being as well as became mature. However, the real estate industry presents itself in different ways for the simple reason that the real estate industry system and development process as well as the economic level differ from each other in various nations. Trade media, as associated media, have been recording as well as reflecting industries’ developing processes, and sometimes, they even determine the industries’ developing direction. The significance of researching the media of real estate industry lies in that it can arouse the rationality of the media, meanwhile, convey the real situation of the industry by taking advantage of the rational guidance of the media, urge the decision group to make prudent decisions, and ultimately lead the development of real estate industry on the right track.